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Capture traffic with Google Local

If your business has a physical location that customers can visit, consider getting listed in Google Local. It helps your site get valuable search engine traffic at no extra cost. I have even seen cases of businesses using this to replace their PPC campaign (AdWords).

Of course, there are businesses out there that will use fake addresses just so they can get listed. Google verifies by mail OR by phone … and these days it is possible to order a VOIP number for any location. One can only expect that Google will stop that practice at some point. Even if they don’t, having potential customers go to a non-existent address is not going to make them very happy!

Check out Google Local. It is an underutilized part of SEO.